‘My salary doesn’t cover daycare’: A mom’s viral TikTok highlights the need to rethink childcare costs


Paige Turner, an anti-mental load advocate and Motherly video contributor, recently went viral on TikTok with a plea to moms everywhere: “Stop comparing the cost of childcare directly to your salary.” Her powerful message challenges a mindset that places the financial and emotional burden of childcare squarely on women, reinforcing inequities at both the family and societal level.

As a working mom of five, I’ve thought about these same issues. TBH, I think about the cost of childcare on the daily. But Paige’s perspective is a game-changer because it’s not just about math—it’s about reframing how we see childcare and the way we value women’s contributions at work and at home.

Childcare isn’t just your responsibility

Too often, Paige explains, moms calculate whether they can “afford” childcare by comparing the cost directly to their salary. For example, a mom making $60,000 might balk at spending $40,000 a year on daycare for her two kids and decide it doesn’t make sense to keep working. But as Paige points out, “When we frame it as, ‘my salary does not cover the cost of childcare,’ we assume that childcare is the responsibility of the mom and the mom alone.”

This assumption is deeply ingrained in our culture. Paige highlights how we approach childcare differently from other household expenses: “When we’re being considered for a mortgage with a lender, they’re not just saying, ‘Dad, you have to cover this cost by yourself.’ No, we’re looking at the combined incomes.” Why, then, should childcare be any different?

@sheisapaigeturner The cost of childcare is not solely the responsibility of the mother. It should be viewed as a shared family expense in the same way with things like our mortgage #childcare #daycare #workingmom #wfhmom #millennialmoms #sahmlife ♬ original sound – Paige