Levi Strauss Ends Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab


Levi Strauss has ended its lawsuit accusing the Italian luxury fashion brand Brunello Cucinelli of infringing its familiar, trademarked rectangular pocket tab.

Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.

Neither Levi nor its lawyers immediately responded to requests for comment. A Brunello Cucinelli spokeswoman had no immediate comment.

Levi accused Brunello Cucinelli of selling clothing that contained “nearly identical” copies of its tab, which the retailer of denim and other clothing trademarked in 1938, and provided 14 photos illustrating the alleged infringement.

Based in San Francisco, Levi has in recent years filed several lawsuits to protect its tabs, saying the sale of infringing products would confuse consumers and cause irreparable damage to its goodwill.

Levi brands also include Dockers and Beyond Yoga.

The company has settled similar lawsuits against Kering’s Yves Saint Laurent and LVMH’s Kenzo.

The case is Levi Strauss & Co v Brunello Cucinelli USA Inc et al, U.S. District Court, Northern District of California, No. 24-00399.

By Jonathan Stempel and Blake Brittain; Editor: Bill Berkrot

Learn more:

Unpacking Levi’s New Marketing Strategy

With a new campaign, the first from CMO Kenny Mitchell, the denim giant is hoping consumers will change how they think about — and where they shop for — the brand.

Source link

About The Author

Scroll to Top