The Better-for-You (BFY) food revolution is reshaping the snack industry. All thanks to strong consumer demand for healthier snacks packed with protein, fiber and vitamins, such as those offered by Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), BellRing Brands (NYSE: BRBR), General Mills (NYSE: GIS), Kellanova (NYSE: K) and Mondelez International (NASDAQ: MDLZ). Helping, companies like PepsiCo and Mondelez have been aggressively investing in and acquiring BFY foods, with demand showing no signs of cooling.
In fact, as noted by Food Industry Executive, “The industry leaders like Mondelez International, PepsiCo, and Mars Inc. are executing bold strategic moves to capitalize on the growing consumer demand for healthier snacking options. These companies are not merely adapting to change; they are actively driving the evolution of the BFY category through strategic acquisitions of innovative brands, substantial investments in product development, and comprehensive sustainability initiatives. Their aggressive expansion into the BFY space, marked by multi-million/billion-dollar acquisitions and strategic portfolio diversification, demonstrates both the current value and future potential of the healthier snacking segment.”
Look at Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), For Example
Simply Better Brands Corp., a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, is pleased to announce that it has qualified to trade on the OTCQX® Best Market under the symbol “SBBCF”, effective immediately.
This upgrade represents a move from the OTCQB® Venture Market and marks an important milestone for the Company.
The OTCQX® Best Market is designed for established, investor-focused U.S. and international companies. To qualify for OTCQX, companies must meet high financial standards, follow best practice corporate governance, and demonstrate compliance with applicable securities laws. This achievement underscores SBBC’s commitment to transparency and operational excellence, enhancing accessibility and visibility for U.S.-based investors.
J.R. Kingsley Ward, Chairman and Chief Executive Officer of SBBC commented, “Upgrading to the OTCQX Market demonstrates our progress as a company and our dedication to delivering value to our shareholders. This move provides an opportunity to reach a broader investor base in the U.S. while continuing our mission of offering innovative, plant-based protein products that do not compromise on taste.”
U.S.-based investors are able to find current financial disclosure and Real-Time Level 2 quotes for the company at www.otcmarkets.com.
Simply Better Brands Corp. common shares continue to trade on the Toronto Venture Exchange under the ticker symbol “TSXV: SBBC”.
Other related developments from around the markets include:
BellRing Brands, a holding company operating in the global convenient nutrition category, reported results for the fourth fiscal quarter and fiscal year ended September 30, 2024. “We finished the year strong, with our results coming in at the high end of our expectations. Premier Protein consumption accelerated, lifted by better in stocks and meaningful distribution gains. Additionally, Premier Protein achieved all-time highs this quarter for household penetration and total distribution points, and saw strong market share gains in both shakes and powders,” said Darcy H. Davenport, President and Chief Executive Officer of BellRing. “Our momentum remains high as we enter 2025. The convenient nutrition category continues to provide strong tailwinds, with ready-to-drink shakes and powders in the early stages of growth. We have leading mainstream brands that deeply resonate with consumers, giving us confidence in the long-term prospects for our company.”
General Mills reported results for its fiscal 2025 second quarter. “We made important progress accelerating our volume growth and market share trends in the first half of the year, including returning our North America Pet business to growth,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “To achieve and build on these enterprise-wide gains, we’ve made incremental investments to bring consumers greater value. While these investments lower our profit outlook for fiscal 2025, they better position General Mills for sustainable growth in fiscal 2026 and beyond. Amidst a dynamic external environment, I’m not only confident in our plans, but especially our teams, who are operating with agility and doing what’s right for our consumers.”
Kellanova recently noted, “Our strong third-quarter results reflect once again our strategy and more growth-oriented and profitable portfolio as Kellanova,” commented Steve Cahillane, Kellanova’s Chairman, President, and CEO. “This performance is also a testament to the talent and engagement of a Kellanova organization that is executing at a high level as we prepare for our exciting next chapter as part of a global snacking powerhouse with Mars.”
Mondelez International approved a new share repurchase authorization of up to $9 billion of Class A common stock, effective January 1, 2025. The new authorization, effective until December 31, 2027, will replace the current $6 billion authorization, of which approximately $2.8 billion is presently remaining and would otherwise expire on December 31, 2025. The company may repurchase the shares in open market transactions, privately negotiated transactions or a combination of the foregoing. Share repurchases are subject to the company’s discretion based on market conditions, business considerations and other factors. The Board of Directors also declared a regular quarterly dividend of $0.47 per share of Class A common stock. This dividend is payable on January 14, 2025, to shareholders of record as of the close of business on December 31, 2024.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Simply Better Brands. by Simply Better Brands. We own ZERO shares of Simply Better Brands. Please click here for disclaimer.
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