Edward Enninfulâs EE72, a media and entertainment company he announced in February, is set to launch an eponymous digital platform and a quarterly print publication, 72 Magazine, which will cover fashion, beauty, luxury and culture, this September.
The EE72 website will provide âthought-provoking storytelling, exclusive interviews, and deep explorations into the forces shaping our creative world,â according to a company statement. It will be led by head of content Simone Olivier, who previously held editorial leadership roles at The New York Times, Refinery29 and Allure, while Sarah Harris, the former editor-at-large of British Vogue, will join as editorial director of both the EE72 website and 72 Magazine. Lee Swillingham and Stuart Spalding, former creative director duo of British Vogue and Harperâs Bazaar Italia and co-founders of London-based creative agency Suburbia, will lead the magazineâs creative direction.
The news marks the first major initiative from EE72, Enninfulâs much-anticipated next act after leaving his posts as European editorial director of Vogue and editor-in-chief of British Vogue in March 2024 after four and six years respectively. He is spearheading the venture alongside his sister, talent agent Akua Enninful, who serves as CEO.
âThis launch with a dedicated publication [is a shining example] of our vision to champion creative integrity and collaboration,â co-founders Edward and Akua Enninful said in a joint statement. âWe are excited to share an editorial world that reflects the cultural shifts shaping todayâs landscape.â
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Edward Enninful Launches Media and Entertainment Company
EE72, co-founded by the former British Vogue editor and his sister Akua Enninful, will develop content, experiences and products in partnership with top talent and companies.